This week’s circular
Aplenty snacks and frozen food, aisle by aisle
Every Aplenty product with a regular offer stands on one of five shelves here, with its price per ounce on the tag and its label one click away. Read the tag before the flavor, and the Contains line before the tag.
Note: Aplenty is Amazon’s own grocery brand. Aplenty Guide is not. We read the labels, line up the prices and point you to the product page; we sell nothing and earn nothing when you buy. What is Aplenty?
The front page
26 products · 5 aislesAisle 3 · Aplenty cookies & sweets
8 productsRolled wafer tins, chocolate crisps, a nut bar and mochi from the freezer. Four wafer flavors share one tin and one price, so the Contains line is what tells them apart.
Aisle 1 · Aplenty chips & crisps
6 products · from $2.87Round pita chips in eight-ounce bags, and baked cheese crisps in small ones.
Aisle 2 · Aplenty crackers
2 products · from $3.59Thin flatbread crackers in a slim box, sold one or two at a time.
Aisle 4 · Aplenty frozen pizza
3 products · from $6.49Three frozen pizzas, each cut into three servings on the label.
Aisle 5 · Aplenty frozen meals & sides
7 products · from $3.79Potstickers, a family bag of orange chicken and sides ready in minutes.
Aplenty by what you came for
4 pagesLooking for one family rather than one aisle? Pita chips, rolled wafers, the snack range and the freezer each get a price table and the questions people ask about them.
Shelf-stable, three aisles
Aplenty snacks
Chips, crackers, wafers and chocolate: everything that lives in the pantry.
One bag, four flavors
Aplenty pita chips
Four flavors of the round, twice-baked chip, one bag size, different labels.
Four tins, one size
Aplenty rolled wafers
Vanilla, chocolate, hazelnut and cookies and cream, tin by tin.
Two aisles and a dessert
Aplenty frozen food
Pizza, potstickers, orange chicken, quick sides and mochi from the freezer.
Ranked this week
Two lists, two plain measures computed from the catalog: what an ounce costs, and how many people have rated a product. Neither one is a taste test.
Lowest price per ounce
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Aplenty Riced Cauliflower Stir Fry
$0.27 / oz · lowest of 25$3.79
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Aplenty Chicken & Vegetable Potstickers
$0.28 / oz · 2nd lowest of 25$3.89
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Aplenty Pork & Vegetable Potstickers
$0.28 / oz · 3rd lowest of 25$3.89
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Aplenty Gnocchi with Tomato & Mozzarella
$0.32 / oz · 4th lowest of 25$5.09
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Aplenty Mandarin Orange Chicken
$0.35 / oz · 5th lowest of 25$7.69
Most ratings
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Aplenty Parmesan, Garlic & Herb Pita Chips
2,857 ratings · 4.5 out of 5$3.06
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Aplenty Sea Salt Pita Chips
2,828 ratings · 4.5 out of 5$4.85
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Aplenty Mandarin Orange Chicken
2,108 ratings · 4.4 out of 5$7.69
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Aplenty Truffle Oil & Mushrooms Thin and Crispy Pizza
1,870 ratings · 4.2 out of 5$6.49
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Aplenty Chicken & Vegetable Potstickers
1,674 ratings · 4.6 out of 5$3.89
Read the label
3 guidesAplenty by price per ounce: what an ounce of each snack costs
Every product ranked by what an ounce costs, and why a small bag can be the dearest ounce in the line.
The Contains line on every Aplenty label, product by product
A grid of the nine major allergens against every product, and how to read a Contains line and a may-contain warning.
Sodium and servings in the Aplenty freezer aisle
Sodium per serving and per package, side by side, and how to cook frozen food safely.
What Aplenty is, and what Aplenty Guide does
Amazon unveiled Aplenty in April 2021 as a private label food brand, sold online and in its Amazon Fresh stores, and the first products were pita chips, cornbread crackers and mini cookies. The company said the line would carry no artificial flavors, synthetic colors or high fructose corn syrup, and that promise still sits on most of the bags.
In 2025 Amazon folded its Amazon Fresh and Happy Belly names into a new value brand, Amazon Grocery. Aplenty kept its own name. Many of its products had no regular offer at our last update and appear on the Amazon Fresh brand page, so our page on where to buy Aplenty lists them apart from the shelves here.
We are an independent guide. Nobody at Amazon asked for this site or reviews it. The full story of the line and of how we keep these pages current is on What is Aplenty?.
Questions about Aplenty
Is Aplenty an Amazon brand?
Yes. Aplenty is a private label food brand that Amazon introduced in April 2021, sold on its website and in Amazon Fresh stores. Aplenty Guide is independent and is not run by Amazon.
Where can you buy Aplenty snacks?
Every product in our five aisles has a regular offer on its product page, and the button on each tag takes you there. Many other Aplenty items had no regular offer at our last update, and you will find most of them on the Amazon Fresh brand page. Where to buy Aplenty lists them by shelf.
How do you find the Aplenty snacks with no milk on the label?
Open an aisle and tick “Milk” under “Free of”: only products whose Contains line and ingredient list do not name milk stay on the shelf. That is what the label says, not a promise for a particular person, so read the package itself before serving and follow your doctor’s advice.
Do Aplenty products have artificial colors?
Amazon said at launch that the line would have no artificial flavors, synthetic colors or high fructose corn syrup, and most packages repeat it. You see that line on a product page only when that product’s own description carries it.
How do you compare Aplenty prices between a tin and a bag?
By price per ounce, the yellow square on every tag. A five-ounce tin and an eight-ounce bag at the same price are not the same deal, and the unit price makes the difference visible at a glance.
Why is an Aplenty product you saw at Amazon Fresh missing here?
You see here only what had a regular offer at our last update. Products without one are listed on where to buy Aplenty and come back to the shelves here when a regular offer returns.